Share Our Streets
In 2014, The City of Melbourne commissioned The Squeaky Wheel and behaviour change experts Mutfung to develop and deliver City of Melbourne's new road safety campaign Share Our Streets: Pedestrians, cyclists, drivers and motorcycle riders are asked to show courtesy and respect to make their journey around the city safer and more enjoyable – for everyone!
We were pleased to support the City of Melbourne in staging interventions at locations around the city at sites where a particular issue or risk has been identified, some of which are:
- Shared spaces: Some of Melbourne's most loved destinations are shared spaces, like Southbank or Harbour Esplanade. Pedestrians and bike riders may seem like odd couples but they need to get along. Street teams will remind everyone to look out for others in shared spaces (see below for pop up locations in the next weeks).
- Distractions: One of the biggest risks for pedestrians results from the distraction of mobile phones – look up when crossing the street. And, during April, keep your eyes peeled for larger than life characters on Swanston Street!
- Car dooring: Particularly along St Kilda Road, car dooring remains an issue. Activations will be held to remind motorists to look out for cyclists when opening their car doors after parking.
We've have continued the program into 2015, with new iterations of each of the subprograms below.