< Back to Blog

Once Bitten

In 2010 we partnered with local film makers Who By Fire with support from the City of Melbourne to create the Once Bitten series. We created 3 lighthearted clips drawing parallels between bike riders and vampires, and in doing so, set out to dispel some of the 'myths' about us;  that we can't be seen in mirrors, that we are bloodsuckers (don't pay road tax), that we have extra sensory ability, that we are immortal.  The clips were aimed at a young audience with the higher goal of encouraging harmonious on road behaviour and encouraging personal responsibility for safety.

The campaign was distributed online and screen at selected 2010 Bikefest events. The clips went on to screen in the 2011 Interfilm Bike Shorts program in Berlin.  

Once Bitten - Part 2

Once Bitten - Part 3

{
      "website": {
        "id": "529fffe9e4b0ee6848ff742b",
        "identifier": "thesqueakywheel",
        "websiteType": 1,
        "contentModifiedOn": 1611654708030,
        "cloneable": false,
        "hasBeenCloneable": false,
        "developerMode": true,
        "siteStatus": { },
        "language": "en-AU",
        "timeZone": "Australia/Melbourne",
        "machineTimeZoneOffset": 39600000,
        "timeZoneOffset": 39600000,
        "timeZoneAbbr": "AEDT",
        "siteTitle": "The Squeaky Wheel",
        "siteTagLine": "Vehicles For Change",
        "siteDescription": "",
        "location": {
          "mapZoom": 14.0,
          "mapLat": -37.74888500000001,
          "mapLng": 145.0301644,
          "markerLat": -37.7659567,
          "markerLng": 144.96121119999998,
          "addressTitle": "The Squeaky Wheel Productions Ltd",
          "addressLine1": "1 Bell Street",
          "addressLine2": "Preston, VIC, 3072",
          "addressCountry": "Australia"
        },
        "logoImageId": "52f180c6e4b080c60b249419",
        "shareButtonOptions": {
          "1": true,
          "8": true,
          "7": true,
          "2": true,
          "4": true,
          "6": true,
          "3": true
        },
        "logoImageUrl": "//images.squarespace-cdn.com/content/v1/529fffe9e4b0ee6848ff742b/1391558854587-F2LV4PFJPUHLI85DC9XC/Logo.png",
        "authenticUrl": "http://www.thesqueakywheel.com.au",
        "internalUrl": "http://thesqueakywheel.squarespace.com",
        "baseUrl": "http://www.thesqueakywheel.com.au",
        "primaryDomain": "www.thesqueakywheel.com.au",
        "socialAccounts": [ {
          "serviceId": 2,
          "userId": "662457338",
          "userName": "pip.carroll.54",
          "screenname": "The Squeaky Wheel",
          "addedOn": 1391057451361,
          "profileUrl": "https://www.facebook.com/thesqueakywheels",
          "iconUrl": "http://graph.facebook.com/662457338/picture?type=square",
          "metaData": {
            "service": "facebook"
          },
          "iconEnabled": true,
          "serviceName": "facebook"
        }, {
          "serviceId": 4,
          "userId": "159717749",
          "userName": "TheSqueakyWheel",
          "screenname": "The Squeaky Wheel",
          "addedOn": 1390788089465,
          "profileUrl": "https://twitter.com/TheSqueakyWheel",
          "iconUrl": "http://pbs.twimg.com/profile_images/1550947094/TSW-rgb-fb-50x50px_normal.jpg",
          "collectionId": "52e5bdf9e4b06c2b5ce430ac",
          "iconEnabled": true,
          "serviceName": "twitter"
        }, {
          "serviceId": 10,
          "userId": "26745920",
          "userName": "thesqueakywheel",
          "screenname": "The Squeaky Wheel",
          "addedOn": 1389257425959,
          "profileUrl": "http://instagram.com/thesqueakywheel",
          "iconUrl": "https://scontent.cdninstagram.com/t51.2885-19/11375305_826252987521215_2135022411_a.jpg",
          "collectionId": "52ce62d1e4b09403f215dd56",
          "iconEnabled": true,
          "serviceName": "instagram"
        }, {
          "serviceId": 3,
          "userId": "56037646@N07",
          "userName": "Bikefest",
          "screenname": "Bikefest",
          "addedOn": 1391212776718,
          "profileUrl": "http://www.flickr.com/people/melbournebikefest/",
          "iconUrl": "http://farm9.staticflickr.com/8104/buddyicons/56037646@N07.jpg",
          "collectionId": "52ec38e8e4b01c78dd68b6b4",
          "iconEnabled": true,
          "serviceName": "flickr"
        }, {
          "serviceId": 2,
          "userId": "10153817144950334",
          "screenname": "Berto Vaissiere",
          "addedOn": 1474596584129,
          "profileUrl": "http://www.facebook.com/10153817144950334",
          "iconUrl": "http://graph.facebook.com/10153817144950334/picture?type=square",
          "metaData": {
            "service": "facebook"
          },
          "iconEnabled": true,
          "serviceName": "facebook"
        }, {
          "serviceId": 2,
          "userId": "10153817144950334",
          "screenname": "The Squeaky Wheel",
          "addedOn": 1478672175048,
          "profileUrl": "http://www.facebook.com/thesqueakywheels",
          "iconUrl": "http://graph.facebook.com/10153817144950334/picture?type=square",
          "metaData": {
            "service": "facebook"
          },
          "iconEnabled": true,
          "serviceName": "facebook"
        } ],
        "typekitId": "dih6pto",
        "statsMigrated": false,
        "imageMetadataProcessingEnabled": false,
        "screenshotId": "e825795f",
        "showOwnerLogin": false
      },
      "websiteSettings": {
        "id": "529fffe9e4b0ee6848ff742c",
        "websiteId": "529fffe9e4b0ee6848ff742b",
        "type": "Non-Profit",
        "subjects": [ {
          "systemSubject": "other",
          "otherSubject": "Community Organization"
        } ],
        "country": "AU",
        "state": "",
        "simpleLikingEnabled": true,
        "mobileInfoBarSettings": {
          "style": 1,
          "isContactEmailEnabled": false,
          "isContactPhoneNumberEnabled": false,
          "isLocationEnabled": false,
          "isBusinessHoursEnabled": false
        },
        "announcementBarSettings": {
          "style": 1,
          "text": "

Roll Up Bicycle Valet is now being operated by Bike n' Blend. Please contact 0481 315 956 or info@bikenblend.com.au<\/a> <\/p>", "clickthroughUrl": { "url": "http://www.bikenblend.com.au/", "newWindow": true } }, "popupOverlaySettings": { "style": 1, "enabledPages": [ ] }, "commentLikesAllowed": false, "commentAnonAllowed": false, "commentThreaded": false, "commentApprovalRequired": false, "commentAvatarsOn": false, "commentSortType": 2, "commentFlagThreshold": 0, "commentFlagsAllowed": false, "commentEnableByDefault": false, "commentDisableAfterDaysDefault": 0, "disqusShortname": "", "collectionTitleFormat": "%c — %s", "itemTitleFormat": "%i — %s", "commentsEnabled": false, "uiComponentRegistrationsFlag": false, "scriptRegistrationsFlag": false, "bundleEligible": false, "newPlanArchitectureEligible": false, "businessHours": { "monday": { "text": "", "ranges": [ { } ] }, "tuesday": { "text": "", "ranges": [ { } ] }, "wednesday": { "text": "", "ranges": [ { } ] } }, "storeSettings": { "returnPolicy": null, "termsOfService": null, "privacyPolicy": null, "expressCheckout": false, "continueShoppingLinkUrl": "/", "useLightCart": false, "showNoteField": false, "shippingCountryDefaultValue": "US", "billToShippingDefaultValue": false, "showShippingPhoneNumber": true, "isShippingPhoneRequired": false, "showBillingPhoneNumber": true, "isBillingPhoneRequired": false, "currenciesSupported": [ "CHF", "HKD", "MXN", "EUR", "DKK", "USD", "CAD", "MYR", "NOK", "THB", "AUD", "SGD", "ILS", "PLN", "GBP", "CZK", "SEK", "NZD", "PHP", "RUB" ], "defaultCurrency": "USD", "selectedCurrency": "USD", "measurementStandard": 2, "showCustomCheckoutForm": false, "checkoutPageMarketingOptInEnabled": false, "enableMailingListOptInByDefault": true, "sameAsRetailLocation": false, "merchandisingSettings": { "scarcityEnabledOnProductItems": false, "scarcityEnabledOnProductBlocks": false, "scarcityMessageType": "DEFAULT_SCARCITY_MESSAGE", "scarcityThreshold": 10, "multipleQuantityAllowedForServices": true, "restockNotificationsEnabled": false, "restockNotificationsSuccessText": "", "restockNotificationsMailingListSignUpEnabled": false, "relatedProductsEnabled": false, "relatedProductsOrdering": "random", "soldOutVariantsDropdownDisabled": false, "productComposerOptedIn": false, "productComposerABTestOptedOut": false, "productReviewsEnabled": false, "displayImportedProductReviewsEnabled": false, "hasOptedToCollectNativeReviews": false }, "minimumOrderSubtotalEnabled": false, "isLive": false, "multipleQuantityAllowedForServices": true }, "useEscapeKeyToLogin": true, "ssBadgeType": 1, "ssBadgePosition": 4, "ssBadgeVisibility": 1, "ssBadgeDevices": 1, "pinterestOverlayOptions": { "mode": "disabled" }, "ampEnabled": false, "isRestrictiveCookiePolicyEnabled": false, "seoHidden": false, "userAccountsSettings": { "loginAllowed": false, "signupAllowed": false }, "isCookieBannerEnabled": false, "isVisitorDataRestricted": false, "contactEmail": "jette@thesqueakywheel.com.au", "contactPhoneNumber": "0431 991 450" }, "item": { "id": "52ec66f0e4b04873488e760a", "collectionId": "52d3331ee4b041b6149493de", "recordType": 1, "addedOn": 1288581300142, "updatedOn": 1498997232801, "displayIndex": 10, "starred": false, "passthrough": false, "tags": [ ], "categories": [ "Campaigns" ], "workflowState": 1, "publishOn": 1288581300142, "authorId": "60059b042a9f891955c398dc", "systemDataId": "1391225124612-684Q79BDIZR9DRYYOXM0", "systemDataVariants": "950x550,100w,300w,500w,750w", "systemDataSourceType": "JPEG", "systemDataOrigin": "USER_UPLOAD", "filename": "OnceBitten.jpg", "mediaFocalPoint": { "x": 0.5, "y": 0.5, "source": 3 }, "colorData": { "topLeftAverage": "383e15", "topRightAverage": "3d3e14", "bottomLeftAverage": "91803a", "bottomRightAverage": "8e7650", "centerAverage": "bfa880", "suggestedBgColor": "0c0e03" }, "urlId": "once-bitten", "title": "Once Bitten", "sourceUrl": "", "body": "

\n\n
\n

In 2010 we partnered with local film makers Who By Fire with support from the City of Melbourne to create the Once Bitten series. We created 3 lighthearted clips drawing parallels between bike riders and vampires, and in doing so, set out to dispel some of the 'myths' about us;  that we can't be seen in mirrors, that we are bloodsuckers (don't pay road tax), that we have extra sensory ability, that we are immortal.  The clips were aimed at a young audience with the higher goal of encouraging harmonious on road behaviour and encouraging personal responsibility for safety.

The campaign was distributed online and screen at selected 2010 Bikefest events. The clips went on to screen in the 2011 Interfilm Bike Shorts program in Berlin.  <\/p>\n<\/div>\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n<\/div><\/div>

<\/div>
<\/div><\/div><\/div><\/div><\/div><\/div><\/div>
\n\n
\n

Once Bitten - Part 2<\/p>\n<\/div>\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n<\/div><\/div>

<\/div>
<\/div><\/div><\/div><\/div><\/div><\/div><\/div>
\n\n
\n

Once Bitten - Part 3<\/p>\n<\/div>\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n<\/div><\/div>

<\/div>
<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>", "excerpt": "", "location": { "mapZoom": 14.0, "mapLat": -37.7659567, "mapLng": 144.96121119999998, "markerLat": -37.7659567, "markerLng": 144.96121119999998, "addressTitle": "", "addressLine1": "", "addressLine2": "", "addressCountry": "" }, "customContent": null, "likeCount": 0, "commentCount": 0, "publicCommentCount": 0, "commentState": 2, "unsaved": false, "author": { "id": "60059b042a9f891955c398dc", "displayName": "Guest User", "firstName": "Guest", "lastName": "User", "bio": "" }, "fullUrl": "/blog/once-bitten", "assetUrl": "https://images.squarespace-cdn.com/content/v1/529fffe9e4b0ee6848ff742b/1391225124612-684Q79BDIZR9DRYYOXM0/OnceBitten.jpg", "contentType": "image/jpeg", "pushedServices": { }, "pendingPushedServices": { }, "originalSize": "950x550", "recordTypeLabel": "text" }, "collection": { "id": "52d3331ee4b041b6149493de", "websiteId": "529fffe9e4b0ee6848ff742b", "mainImageId": "52d334c4e4b08a76249f9dc9", "mainImage": { "id": "52d334c4e4b08a76249f9dc9", "recordType": 2, "addedOn": 1389573316040, "updatedOn": 1389573318463, "starred": false, "workflowState": 1, "authorId": "60059b042a9f891955c398dc", "systemDataId": "1389573316040-WEK4PEP6YNXF2RX6XOP0", "systemDataVariants": "1024x683,100w,300w,500w,750w,1000w", "systemDataSourceType": "JPEG", "systemDataOrigin": "USER_UPLOAD", "filename": "BikeinSun.jpg", "mediaFocalPoint": { "x": 0.5, "y": 0.5, "source": 3 }, "colorData": { "topLeftAverage": "4f543f", "topRightAverage": "f5ede9", "bottomLeftAverage": "6d726f", "bottomRightAverage": "6d7665", "centerAverage": "bfc1be", "suggestedBgColor": "3a3d32" }, "urlId": "eoz6ciihcklbnkwtq9cnm3340ufd9d", "title": "", "body": null, "customContent": null, "likeCount": 0, "commentCount": 0, "publicCommentCount": 0, "commentState": 1, "unsaved": false, "author": { "id": "60059b042a9f891955c398dc", "displayName": "Guest User", "firstName": "Guest", "lastName": "User", "bio": "" }, "assetUrl": "https://images.squarespace-cdn.com/content/v1/529fffe9e4b0ee6848ff742b/1389573316040-WEK4PEP6YNXF2RX6XOP0/BikeinSun.jpg", "contentType": "image/jpeg", "pushedServices": { }, "pendingPushedServices": { }, "originalSize": "1024x683", "recordTypeLabel": "image" }, "video": { "playbackSpeed": 1, "zoom": 0 }, "backgroundSource": 1, "enabled": true, "starred": false, "type": 1, "ordering": 2, "title": "Blog", "navigationTitle": "Blog", "urlId": "blog", "itemCount": 90, "updatedOn": 1498992649798, "description": "

 <\/p>

 <\/p>", "publicCommentCount": 0, "pageSize": 8, "features": { "relatedItems": { "isEnabled": false }, "productQuickView": { "isEnabled": false } }, "folder": false, "dropdown": false, "tags": [ "orientation rides", "car dooring", "Programming", "behaviour change", "Share Our Streets", "Training Communities", "Competitions", "Speaking Event", "Darebin", "cultural tours", "Events", "Current Projects", "Pushy Women", "two wheeled talks", "News", "excursions", "Bookings", "free", "events", "bikespot" ], "categories": [ "Advocacy", "Campaigns", "Events", "Favourites", "Good Wheel", "Learn to Ride", "News", "Programming", "Pushy Women", "Rides & Tours", "Roll Up", "speaking event" ], "homepage": false, "typeName": "blog", "regionName": "default", "synchronizing": false, "categoryPagesSeoHidden": false, "tagPagesSeoHidden": false, "pagePermissionType": 1, "typeLabel": "blog", "fullUrl": "/blog", "passwordProtected": false, "draft": false }, "shoppingCart": { "websiteId": "529fffe9e4b0ee6848ff742b", "created": 1732058252998, "entries": [ ], "shippingLocation": { }, "taxLineItems": [ ], "coupons": [ ], "promoCodes": [ ], "appliedGiftCards": [ ], "cartType": 1, "validCoupons": [ ], "invalidCoupons": [ ], "subtotalCents": 0, "taxCents": 0, "shippingCostCents": 0, "discountCents": 0, "giftCardRedemptionTotalCents": 0, "grandTotalCents": 0, "amountDueCents": 0, "totalQuantity": 0, "purelyDigital": false, "hasDigital": false, "requiresShipping": false, "shippingOptions": [ ] }, "shareButtons": { "twitter": true, "facebook": true, "reddit": true, "tumblr": true, "pinterest": true, "google": true, "linkedin": true }, "showCart": false, "localizedStrings": { }, "userAccountsContext": { "showSignInLink": false }, "template": { "mobileStylesEnabled": true }, "uiextensions": { "product-badge": "sqs-uiextensions-product-badge", "product-body": "sqs-uiextensions-product-body", "product-badge-mobile": "sqs-uiextensions-product-badge-mobile", "product-body-mobile": "sqs-uiextensions-product-body-mobile", "product-collection-item": "sqs-uiextensions-product-collection-item", "scripts-enabled": false }, "pagination": { "prevItem": { "id": "52ef1c4fe4b0b870f5f8bc5d", "collectionId": "52d3331ee4b041b6149493de", "recordType": 1, "addedOn": 1288758840159, "updatedOn": 1498970804168, "displayIndex": 13, "starred": false, "passthrough": false, "tags": [ "Competitions" ], "categories": [ "Events" ], "workflowState": 1, "publishOn": 1288758840159, "authorId": "60059b042a9f891955c398dc", "systemDataId": "1391405618646-J24ICUKROFJJSCPW8APM", "systemDataVariants": "950x550,100w,300w,500w,750w", "systemDataSourceType": "JPEG", "systemDataOrigin": "USER_UPLOAD", "filename": "BetterByBike.jpg", "mediaFocalPoint": { "x": 0.5, "y": 0.5, "source": 3 }, "colorData": { "topLeftAverage": "694326", "topRightAverage": "2a2016", "bottomLeftAverage": "7d4007", "bottomRightAverage": "634633", "centerAverage": "b8791e", "suggestedBgColor": "58381f" }, "urlId": "better-by-bike", "title": "Better by Bike", "sourceUrl": "", "body": null, "excerpt": "", "location": { "mapZoom": 14.0, "mapLat": -37.7659567, "mapLng": 144.96121119999998, "markerLat": -37.7659567, "markerLng": 144.96121119999998, "addressTitle": "", "addressLine1": "", "addressLine2": "", "addressCountry": "" }, "customContent": null, "likeCount": 0, "commentCount": 0, "publicCommentCount": 0, "commentState": 2, "unsaved": false, "author": { "id": "60059b042a9f891955c398dc", "displayName": "Guest User", "firstName": "Guest", "lastName": "User", "bio": "" }, "fullUrl": "/blog/better-by-bike", "assetUrl": "https://images.squarespace-cdn.com/content/v1/529fffe9e4b0ee6848ff742b/1391405618646-J24ICUKROFJJSCPW8APM/BetterByBike.jpg", "contentType": "image/jpeg", "pushedServices": { }, "pendingPushedServices": { }, "originalSize": "950x550", "recordTypeLabel": "text" }, "nextItem": { } }, "pagePreviewContext": { "isPreviewMode": false, "memberAccessUrl": "/blog/once-bitten?requestAccess=true" }, "squarespace-footers": "{squarespace-footers}", "squarespace-headers": "{squarespace-headers}", "squarespace": { "main-content": "\n\n< Back to Blog<\/a>\n\n\n\n\n \n\n

\n\n \n\n

Once Bitten<\/h1>\n\n \n
\n
\n\n
\n

In 2010 we partnered with local film makers Who By Fire with support from the City of Melbourne to create the Once Bitten series. We created 3 lighthearted clips drawing parallels between bike riders and vampires, and in doing so, set out to dispel some of the 'myths' about us;  that we can't be seen in mirrors, that we are bloodsuckers (don't pay road tax), that we have extra sensory ability, that we are immortal.  The clips were aimed at a young audience with the higher goal of encouraging harmonious on road behaviour and encouraging personal responsibility for safety.

The campaign was distributed online and screen at selected 2010 Bikefest events. The clips went on to screen in the 2011 Interfilm Bike Shorts program in Berlin.  <\/p>\n<\/div>\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n<\/div><\/div>

<\/div>
<\/div><\/div><\/div><\/div><\/div><\/div><\/div>
\n\n
\n

Once Bitten - Part 2<\/p>\n<\/div>\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n<\/div><\/div>

<\/div>
<\/div><\/div><\/div><\/div><\/div><\/div><\/div>
\n\n
\n

Once Bitten - Part 3<\/p>\n<\/div>\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n<\/div><\/div>

<\/div>
<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\n\n \n\n \n\n \n\n
\n
\n \n \n <\/span>\n <\/span>\n <\/span>\n\n <\/div>\n
\n
<\/div>\n <\/div>\n <\/div>\n\n <\/article>\n\n\n\n\n\n