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2013 Bikefest

The 2013 Bikefest extended on the success of the 2012 event, continuing to nudge the celebration of bike riding out of a sporting context and into the arms of a receptive general public.  We re-created the Village Picnic, Treadlie Market and Wheelie Workshop, expanded Pushy Women to a 300 seat speaking event, and for the first time shut down a major street for 4 blocks to present the Port Melbourne Bikefest.  We produced part 2 of the Move Mindfully in Melbourne campaign and worked with the Road Safe Action Group to document people's thoughts on car dooring. To close the festival, we held a finale of the Best In Show Competition, presented in partnership with Treadlie Magazine.  And we did this with a new member of the Squeaky Wheel team in tow - Pipsqueak Junior, the youngest member of our committee. After the 2013 festival we decided it was time to change tack, and the results are right before your eyes....

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Roll Up Bicycle Valet is now being operated by Bike n' Blend. Please contact 0481 315 956 or info@bikenblend.com.au<\/a> <\/p>", "clickthroughUrl": { "url": "http://www.bikenblend.com.au/", "newWindow": true } }, "popupOverlaySettings": { "style": 1, "enabledPages": [ ] }, "commentLikesAllowed": false, "commentAnonAllowed": false, "commentThreaded": false, "commentApprovalRequired": false, "commentAvatarsOn": false, "commentSortType": 2, "commentFlagThreshold": 0, "commentFlagsAllowed": false, "commentEnableByDefault": false, "commentDisableAfterDaysDefault": 0, "disqusShortname": "", "collectionTitleFormat": "%c — %s", "itemTitleFormat": "%i — %s", "commentsEnabled": false, "uiComponentRegistrationsFlag": false, "scriptRegistrationsFlag": false, "bundleEligible": false, "businessHours": { "monday": { "text": "", "ranges": [ { } ] }, "tuesday": { "text": "", "ranges": [ { } ] }, "wednesday": { "text": "", "ranges": [ { } ] } }, "storeSettings": { "returnPolicy": null, "termsOfService": null, "privacyPolicy": null, "expressCheckout": false, "continueShoppingLinkUrl": "/", "useLightCart": false, "showNoteField": false, "shippingCountryDefaultValue": "US", "billToShippingDefaultValue": false, "showShippingPhoneNumber": true, "isShippingPhoneRequired": false, "showBillingPhoneNumber": true, "isBillingPhoneRequired": false, "currenciesSupported": [ "CHF", "HKD", "MXN", "EUR", "DKK", "USD", "CAD", "MYR", "NOK", "THB", "AUD", "SGD", "ILS", "PLN", "GBP", "CZK", "SEK", "NZD", "PHP", "RUB" ], "defaultCurrency": "USD", "selectedCurrency": "USD", "measurementStandard": 2, "showCustomCheckoutForm": false, "checkoutPageMarketingOptInEnabled": false, "enableMailingListOptInByDefault": true, "sameAsRetailLocation": false, "merchandisingSettings": { "scarcityEnabledOnProductItems": false, "scarcityEnabledOnProductBlocks": false, "scarcityMessageType": "DEFAULT_SCARCITY_MESSAGE", "scarcityThreshold": 10, "multipleQuantityAllowedForServices": true, "restockNotificationsEnabled": false, "restockNotificationsSuccessText": "", "restockNotificationsMailingListSignUpEnabled": false, "relatedProductsEnabled": false, "relatedProductsOrdering": "random", "soldOutVariantsDropdownDisabled": false, "productComposerOptedIn": false, "productComposerABTestOptedOut": false, "productReviewsEnabled": false, "displayImportedProductReviewsEnabled": false, "hasOptedToCollectNativeReviews": false }, "isLive": false, "multipleQuantityAllowedForServices": true }, "useEscapeKeyToLogin": true, "ssBadgeType": 1, "ssBadgePosition": 4, "ssBadgeVisibility": 1, "ssBadgeDevices": 1, "pinterestOverlayOptions": { "mode": "disabled" }, "ampEnabled": false, "seoHidden": false, "userAccountsSettings": { "loginAllowed": false, "signupAllowed": false }, "contactEmail": "jette@thesqueakywheel.com.au", "contactPhoneNumber": "0431 991 450" }, "item": { "id": "52e1c44fe4b0abbdf355aacc", "collectionId": "52e1c427e4b0abbdf355aa9a", "recordType": 1, "addedOn": 1390527565279, "updatedOn": 1395802775200, "displayIndex": 2, "starred": false, "passthrough": false, "workflowState": 1, "publishOn": 1390527565279, "authorId": "60059b042a9f891955c398dc", "systemDataId": "1391049252093-3205N15R2M0S80XPE2DT", "systemDataVariants": "950x550,100w,300w,500w,750w", "systemDataSourceType": "JPEG", "systemDataOrigin": "USER_UPLOAD", "filename": "Bikefest2013.jpg", "mediaFocalPoint": { "x": 0.5, "y": 0.5, "source": 3 }, "colorData": { "topLeftAverage": "657e88", "topRightAverage": "374046", "bottomLeftAverage": "72746e", "bottomRightAverage": "787976", "centerAverage": "2e1723", "suggestedBgColor": "25354e" }, "urlId": "2013-bikefest", "title": "2013 Bikefest", "sourceUrl": "", "body": "

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The 2013 Bikefest extended on the success of the 2012 event, continuing to nudge the celebration of bike riding out of a sporting context and into the arms of a receptive general public.  We re-created the Village Picnic<\/a>, Treadlie Market<\/a> and Wheelie Workshop, expanded Pushy Women<\/strong><\/a> to a 300 seat speaking event, and for the first time shut down a major street for 4 blocks to present the Port Melbourne Bikefest<\/a>.  We produced part 2 of the Move Mindfully in Melbourne <\/strong><\/a>campaign and worked with the Road Safe Action Group to document people's thoughts on car dooring. To close the festival, we held a finale of the Best In Show<\/a> Competition, presented in partnership with Treadlie Magazine.  And we did this with a new member of the Squeaky Wheel team in tow - Pipsqueak Junior<\/a>, the youngest member of our committee. After the 2013 festival we decided it was time to change tack<\/strong><\/a>, and the results are right before your eyes....<\/p>\n<\/div>\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n<\/div><\/div>

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